When you own a business, you want to promote your products in every way possible. There are a lot of ways that could make your marketing strategy effective. A good way to promote your business is through online means, particularly social media because more and more people nowadays already have access to the internet through their computers, mobile phones, and tablets. They can just access your page anytime. Then, they could just give you a call or send a message if they have questions or inquiries. When designing your own website, you could get some ideas or inspirations from web design Malaysia since they are some of the best when it comes to web designs.
Here are some tips to let your web design help drive up your sales.
Try changing the color of your call-to-action buttons to give distinction and to avoid confusion as well. Make sure to use appealing colors like red and green. Studies show that there is an increase in conversions when using these kinds of color. The colors red and green are also good for persons with color blindness. It also depends on your target population. For women, the colors green, purple, and blue are best used. For men, black, green and blue are good choices.
Another tip is for you to choose colors that are representative of your business. For example, if you are in the business of selling chess sets and related paraphernalia, you can choose to use chessboard colors for your header, side bar, or navigation bar.
Product videos could also help increase conversions and sales. Companies who successfully have incorporated videos on their website design reported an increase of 144% in their sales. Videos are indeed effective in attracting more clients. In the example given above, you can incorporate a video of one of the grandmasters in his most memorable game.
Easy to Use
It is very important that the website is very easy to use for the clients so that there will not be any complications and interruptions. When the design of your website is simple, the flow of the transaction would be smooth sailing.
Make sure your Unique Value Proposition (UVP) is clear for your clients so that the clients would know what the benefits are if they would try out the product. It should be a win-win situation for both the client and the business owner. It is not good if only one would be able to benefit from the transaction.
It is very important that your website will be able to acquire a certification logo just like a badge from Yelp or a certification logo from Paypal. What matters most is the feedback from the customers. If the reviews are positive, many clients would be interested in trying out your product.
Customers love to grab discounts and free items. This is a good strategy to boost up your sales. Buy 1 take 1 promos could also work. These promos are also good for advertising your products.
It is also important to have an online chat feature on your website. Most clients prefer this type of method rather than being put on hold on the phone for a long time. Online shops should have someone who can readily answer the customer’s concerns or inquiries.
Make sure your forms are short and all the necessary information that you need from the customer are there. Just make it short, simple, and precise. Just get the customer’s first name, zip code, and e-mail.
Try following these tips, and with the right business approach, strategy, and attitude, your business will definitely grow and become successful in the future. These are just some of the many tips you can consider, but in the end, the success of your business is in your hands.